Experience the transformative power of our PROADDICTION Straightening treatment, a multi-protein permanent straightening solution designed to deliver exceptionally smooth, silky, and manageable hair. This revolutionary treatment targets frizz and unruly texture at the molecular level, restructuring hair bonds to create long-lasting straightness and shine.
Unlike traditional chemical straighteners, PROADDICTION's advanced formula strengthens hair during the straightening process, reducing damage while infusing multiple proteins and amino acids that restore health and vitality to even the most compromised hair. The result is remarkably straight, lustrous hair with dramatically reduced styling time that lasts for months.
Thorough evaluation of your hair type, condition, and expectations with personalized treatment recommendations.
Deep cleansing process to remove build-up and prepare hair for optimal treatment absorption.
Precise application of the revolutionary PROADDICTION formula, customized for your specific hair needs.
Controlled processing with expert timing and thorough neutralization to lock in results.
Expert styling to showcase your new smooth, straight hair and seal the treatment.
Comprehensive instructions and product recommendations to maintain your results for months.